Pros and Cons of Self-Publishing

Let's start with the bad news. Why not self-publish?

• Publishing is a risky game. Most books barely break even, or even lose money, depending on the market segment. Few books are huge successes.
• Small and self-publishers have to profit from every project. That's harder than playing the odds.
• Small publishers have fewer resources, less access to bookstores, and a lower profile.

Sounds grim? Well, here are some reasons why you might prefer to self-publish:

• You retain complete creative control.
• You don't need to worry that the editor who purchased your manuscript will leave and "orphan" you.
• Publishing is fun.
• You will have more contact with your readers and booksellers.
• You'll learn a number of new skill-sets.
• You can keep your title active long after a traditional publisher would have moved on.
• You may keep more from each copy sold.

What determines whether or not you keep more money from each book?

• How many copies you sell (If you sell several thousand copies, you can print using less expensive processes, and your fixed costs can be amortized over a larger base.)
• How accurately you are able to forecast your sales (If you're accurate, you can reduce your printing costs.)
• How large your design and editorial costs are
• Whether you print using digital or offset technology
• Which distribution channels you use, and the discount rates you offer them
• Your return rates
• Selling commissions
• Fulfillment costs
• Marketing expenses

Sounds complicated? It is, but that's part of the fun. And, surprisingly enough, we sell products to help you tame the complications.

• Re-use of any material on this site requires written permission.
• Opinions presented are based upon our assessment of best practices for the mythical "average publisher." Please use your own business judgment in applying this information.